KAUFMANN

2016

PRIVATE LABEL

CREATIVE DIRECTOR

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Kaufmann was a private label brand developed under the Kaufmann Mercantile umbrella. The brand was a two year development from conception to launch- Consisting of brand identity, market positioning, merchandizing strategy, vendor outreach and onboarding, product design and development, packaging, art direction, and dedicated site experience on the Kaufmann-Mercantile website. The brand was built on Shaker principles, grounded in American craftsmanship, traditional joinery, and using only domestic materials.

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"Don't make something unless it is both necessary and useful; But if it is both necessary and useful, don't hesitate to make it beautiful." - Shaker Philosophy